Georg Jensen Brand Store
Danish Luxury Meets Mayfair Elegance
Situated in the heart of Mayfair on New Bond Street, Georg Jensen’s new London flagship store brings Danish luxury to one of the city’s most prestigious retail destinations. The store offers a distinctive insight into the brand’s rich history and commitment to Scandinavian design, featuring a curated collection of silverware, jewellery, and homeware.
Reflecting the brand’s heritage, the interior is defined by natural tones and materials, complemented by a thoughtfully selected range of Fredericia pieces. Notable highlights include the Pioneer Stool by Maria Bruun, the BM61 Chair by Børge Mogensen and the Taro Table by Jasper Morrison, all contributing to a refined yet contemporary atmosphere.
In the section dedicated to Georg Jensen’s fine silverware collection, the Ditzel Lounge Chair by Nanna and Jørgen Ditzel, paired with Cecilie Manz’s Niveau Table, creates an elegant and exclusive setting. The furnishings’ gentle contours blend seamlessly with the soft velour, embodying Scandinavian principles of simplicity and balance while enhancing the room’s sophisticated and inviting ambience.
Bringing a place to life
Harmonious interior design caters to a spectrum of human needs — from physical comfort to emotional and social fulfilment — creating environments that respect the varied ways people live, work, and connect. A balanced approach, integrating well-crafted furniture, transforms a space into an energising sanctuary, blending connection and solitude.
Uncover the stories behind these inspiring spaces — featuring insights from the architects and designers who bring them to life.
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